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Bryce Henson's Podcast

Mar 8, 2022

Technology has taken over the fitness industry. Whether it’s used to market your gym, hold your members accountable, or to take online payments from clients, it’s pretty much the standard for any health-conscious person looking to get fit. 

In today’s Fitness Franchise Podcast, Bryce Henson speaks with Mark Springer, co-founder of Avatar Nutrition, a total body transformation system that helps you eat for a life you love while gaining total control over your weight and body fat! Mark shares how he bootstrapped Avatar Nutrition, the importance of knowing your numbers in business, how to provide top-tier service to your clients, and so much more. 

“The lessons that hurt the most are the ones you learn the best.” -Mark Springer

Here's what you don't want to miss:

3:00 How Mark overcame his childhood obesity
8:55 Post-college and getting into the fitness industry
12:12 Writing out a business plan and applying what he learned from a book
14:40 Bootstrapping a start-up and the hurdles along the way
17:20 The importance of an operating agreement and buying out a partner
20:00 Working with a CPA and knowing how to allocate money
22:47 The power of flex dieting and building a technology platform
27:20 The learning curve of an average user and breaking habits
30:04 Tracking your diet and eating food that you enjoy
35:00 Leveraging your critical thinking skills and returning to first-principles
38:02 The two-piece puzzle to fitness and the part you’re missing
41:53 Using technology to provide top-tier service to clients
45:57 Why you should focus on being a client-centric business

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